By targeting ads to your niche market, you avoid wasting your impressions to totally uninterested and unrelated audiences. You can ask yourself, why serve ads to general websites like news portals, social networking sites and other hit-and-miss sites when you can target your niche – sites dedicated to the tourism and hospitality news, discussions, classifieds and reviews.
Studies have established time and time again that niche websites have the most passionate users on the web, thus delivering an audience with the highest ratio of click-thrus and conversions. For sometime now, we have boasted impressive click-through rates of 0.26% on average. Typically advertisers targeting a display campaign would expect to see 0.05% and above on click-throughs. FaceBook advertisers would, on average, receive between 0.063% and up to 0.5%. The average CTR for ads on LinkedIn is about 0.025%.
At Enchanted Landscapes®, we are utilising the latest in online advertising technology to target your marketing campaigns to the right audience to the extent that visitors coming to our recipes pages, for instance, only see ads related to food! - that is how well we can link you with your target market.